Why Bundesliga Export?

With the Bundesliga experiencing a boom both at home and abroad, now is the perfect time to expand the reach of German clubs. Recent domestic TV rights deals have demonstrated this growth and popularity of the league, and that is also mirrored across the world.

 The Bundesliga can be viewed in 200 countries worldwide, and clubs have enormous untapped potential due to:

  • Strong performances by the German national team in recent tournaments

  • Consistency in European competition by Bundesliga clubs

  • High profile transfers to other leagues

  • The great reputation of Germany’s fan culture

Increased global media exposure not only raises brand awareness for your club, but also opens greater possibilities for your sponsors.

Clubs have a fantastic opportunity to attract foreign fans with expanded media output. By promoting and customising content for an English-language audience, new and existing fans will gain a greater depth of understanding with their favourite club.

Bundesliga Export understands that knowledge, traditions, and consumption of media differs between domestic and international fans. With that in mind, Bundesliga Export can provide the tailored international solution.

With our knowledge of an English speaking audience, we can make sure that fans from around the world are getting informative, engaging and dynamic content that is geared to their needs.

Case Study 1:

An example of good expansion and exposure for the Bundesliga has been seen in the UK. The acquisition of the Bundesliga’s international highlights package by ITV 4 has seen consistent viewing figures of around 100,000 – for the day, time slot and channel, those are impressive figures. ITV 4 is a free-to-air channel, whereas until now, Bundesliga highlights were only available in the UK with a subscription to ESPN. This move has seen a big growth in exposure to the league in Britain.


Case Study 2:

The Bundesliga themselves are leading the way in customised content for English speakers. Bundesliga.com, the league’s official English language website, has expanded it’s coverage, with more staff, and now actively seeks out opportunities for bespoke content for it’s audience.

Christian Fuchs